Founded in 1965 by orthodontist and passionate skier Dr. Bob Smith, Smith Optics is a pioneer in high-performance eyewear and head protection. The brand was born at a kitchen table when Dr. Smith used dental tools, glue, and foam to invent the world's first sealed thermal lens and breathable anti-fog ski goggle.

Today, based in the Pacific Northwest, Smith Optics is globally recognized for pushing the boundaries of outdoor sports technology. They revolutionized the industry with major innovations, including their interchangeable lens systems, protective Koroyd helmet technology, and groundbreaking ChromaPop lenses that enhance color clarity and definition. Built for those who live for the outdoors, their gear delivers ultimate visibility and safety across snow, bike, and lifestyle activities.