The Boardroom is a snow, skate, wake and surf lifestyle store located in Vancouver, Canada. We have been in operation for 24 years. We aim to provide our customers with the right product at the right price with the best service. The BR logo is synonymous with the west coast Canadian lifestyle and from day one has helped to progress and promote the activities that each and everyone, involved in the business, lives every day. We pride ourselves on learning about and using the products we sell and passing on our product knowledge to you in order to provide you the best possible product for your personal performance needs.
11/12 The Boardroom 25th Anniversary
2010 Winter Olympics – The Boardroom and Nike partner up for snowboarding retrospective “Aries 2010” event
2010 The Boardroom’s North Vancouver location celebrates its 10th Anniversary
2009 The Boardroom opens a new 5,000 sq ft office and warehouse facility on W 4th Ave
2007 The Boardroom 20th Anniversary
2006 The Boardroom on Lonsdale expands to 5,500 sq ft
2006 The Boardroom on W 4th expands to include 1749 W 4th Ave, a 4,500 sq ft addition to the existing 5,000 sq ft store
2004 www.boardroomshop.com is launched
2001 The Boardroom opens a second 2,700 sq ft location on W 4th, The Boardroom Clearance Store
2000 The Boardroom opens a 3,500 sq ft store on 21st St & Lonsdale, in North Vancouver
1998 The Boardroom moves to a 5,000 sq ft building at 1745 W 4th Ave (current location)
1998 The Boardroom “Big Air Tour” moves toward a “Slopestyle” format and is hosted on Mt. Seymour until 2005
1997 The Boardroom hosts the first BR “Big Air Tour”, a three event contest series, on Cypress, Seymour & Grouse Mountain(s)
1996 The Boardroom starts carrying shoes, clothing and skateboards
1990 The Boardroom moves to a 2,200 sq ft building at 1717 W 4th Ave
1987 The Boardroom opens on Pine St. at W 4th Ave, in a 600 sq ft space, as one of the first specialty snowboard shops in Vancouver
1986 Murray picks up his first Gnu Snowboard at the ski show in Las Vegas and learns to snowboard at Cypress Bowl
2014 Best Ski/Snowboard Shop - 1st Place – North Shore News paper
2014 Best Men's Clothing Shop - 1st Place – North Shore News paper
2011 Best Ski/Snowboard Shop - 1st Place – Georgia Straight news paper
2011 Best Skateboard Shop – 3rd Place – Georgia Straight news paper
2010 Canadian Snowboard Retailer of the Year – Transworld Business
2010 Best Ski/Snowboard Shop - 1st Place – Georgia Straight news paper
2010 Best Skateboard Shop – 3rd Place – Georgia Straight news paper
2010 Best Skateboard Store – No 1 – North Shore Outlook news paper
2010 Favorite Ski/Board Store – Finalist – North Shore News paper
2009 SIA Canadian Snowsports Retailer of the Year (BC) – Snowsports Industries America
2009 Best Ski/Snowboard Shop - 1st Place – Georgia Straight news paper
2009 Best Skateboard Shop –2nd Place – Georgia Straight news paper
2009 Favorite Ski/Board Store – Finalist – North Shore News paper
2008 Best Ski/Snowboard Shop - 2nd Place – Georgia Straight news paper
2008 Best Skateboard Shop – 3rd Place – Georgia Straight news paper
2008 Favorite Ski/Board Store – Finalist – North Shore News paper
2007 Best Ski/Snowboard Shop - 2nd Place – Georgia Straight news paper
2007 Best Skateboard Shop – 3rd Place – Georgia Straight news paper
2007 Favorite Ski/Board Store – Finalist – North Shore News paper
2006 Best Ski/Snowboard Shop - 2nd Place – Georgia Straight news paper
2006 Best Skateboard Shop – 2nd Place – Georgia Straight news paper
2006 Favorite Ski/Board Store – 1st Place – North Shore News paper
2005 Best Ski/Snowboard Shop - 2nd Place – Georgia Straight news paper
2005 Best Skateboard Shop – 2nd Place – Georgia Straight news paper
2005 Best Skateboard Store – No 1 – North Shore Outlook news paper
2005 Favorite Ski/Board Store – Finalist – North Shore News paper
2004 Best Snowboard Shop - 2nd Place – Georgia Straight news paper
2004 Best skateboard shop –3rd Place – Georgia Straight news paper
2004 Favorite Ski/Board Store – Finalist – North Shore News paper
2003 Best Snowboard Shop – 1st Place – Georgia Straight news paper
2003 Favorite Ski/Board Store – Finalist – North Shore News paper
2002 Favorite Ski/Board Store – Finalist – North Shore News paper
2001 Favorite Ski/Board Store – Finalist – North Shore News paper
The History of the Boardroom
In 1986, Murray Fraser picked up a Gnu snowboard from Mike Olson, founder of Mervin Manufacturing, at the ski & snowboard show in Las Vegas. That first board would go on to change the course of Murray’s life and the West Coast snowboarding industry. Having fallen in love with Snowboarding, Murray would go on to open The Boardroom Snowboard Shop. Murray’s passion for the industry and refusal to follow the crowd fueled the stores success and helped it to grow into what it is today.
In the late 80’s, there were only two shops selling snowboards in Vancouver. The sport was new but growing fast and Murray saw an opportunity to open his own store. In 1987, The Boardroom was opened on Pine St. at W 4th Ave in Kitsilano and began selling brands like Sims, Crazy Banana, Kemper, Gnu, and Checker Pig.
After the first few successful years on Pine St, Murray moved the store to 1717 West 4th Ave. In the new location, the Boardroom continued selling snowboard equipment, introducing the West Coast to the exciting world of snowboarding. Never losing sight of the values that founded the store, The Boardroom continued to shop around for product and discover smaller core brands that were on the cusp of making a splash in the industry. The Boardroom sold brands like Lib Tech and Rad Air, and also supported local brands like Option. By 1995, the Boardroom was selling an impressive, twenty-four board brands, including Ride, Airwalk, Lib Tech, Rad Air, Joyride, Barefoot, Avalanche, Liquid, Silence, Checkered Pig, Kemper, Sims, Heavy, Tools, and Hammer.
As snowboarding grew in popularity, snowboard style became popular on and off the mountain. To meet the growing demand for lifestyle products, in the summer of 1996, the shop expanded by introducing skate, clothing, and shoe departments, with brands like Sole Tech and the new kid on the block Sheep Shoes.
Since the beginning, Murray and The Boardroom have supported the snowboarding community and the industry as a whole. In 1997, the shop held Vancouver’s first snowboard contest series, The Boardroom Big Air. The event ran until 2005 and goes down in the history books as one of the largest shop contests on the West Coast. In the late nineties and into the early millennium the shop sponsored teams, supporting local riders in snow, skate, and wake. The Boardroom continues to support, celebrate and promote the industry by playing host to a multitude of snowboard events and movie premiers throughout the year.
Based on the success of the West 4th location, Murray opened a second location in North Vancouver in the year 2000. The 3,500 sq ft store at 21st and Lonsdale opened with an expanded skate department to serve the growing North Van skate scene. A few years later in 2004, the company expanded again taking The Boardroom online, bringing their products to people across Canada and the US via www.boardroomshop.com. In 2006, the North Van store expanded, adding an additional 2,500 sq ft to the retail space.
In 2007 The Boardroom celebrated its 20th anniversary and was awarded “SIA Canadian Snowsports Retailer of the Year”. Three years later in 2010, Murray and the team celebrated the 10th anniversary of the Boardroom’s North Vancouver location and welcomed the Olympics to Vancouver. With the eyes of the world on Vancouver, the local snowboard scene was pumped to welcome some of the world’s best riders to the city. To celebrate the Games, Nike wanted to pay homage to the industry. Recognizing The Boardrooms history over the last 20 years, Nike partnered with The Boardroom to host their Aries Time Capsule event. It was a retrospective look at snowboarding with attendee’s and speeches from the likes of Terry Kidwell and Ken Achenbach.
The industry has grown and changed a lot since 1987 and The Boardroom has grown along with it. Today, the West 4th locations have 12,000 sq ft of retail space, backed by 5,000 sq ft of office/warehouse space. The North Vancouver location now has 5,500 sq ft of retail space and 1,500 sq ft of office/warehouse space. Over the years, we have helped introduce many people to the world of snowboarding, and one by one they fell in love with it just like Murray did over 20 years ago. Since the shop first opened, one of the company’s greatest strengths has been the staff who all share Murray’s passion for the action sports they work and play in. Over the past decades, we, at The Boardroom have definitely had our fair share of fun, parties, and contests all the while maintaining Murray’s original vision of selling core brands and quality gear with uncompromising customer service. From the beginning The Boardroom has done it’s very best to give back to the industry and community that helped shape it and we look forward to being part of the industry for the next 20 years.