Founded in 1973 by Yvon Chouinard, Patagonia is a California-based outdoor apparel brand built on activism and premium quality . Originally rooted in making durable climbing gear, the company has evolved into a global leader in sustainable outerwear, activewear, and rugged travel pack systems .

Patagonia is world-renowned for its minimalist aesthetic, lifetime ironclad guarantee, and radical environmentalism famously donating 100% of its profits to fight the climate crisis. Every garment is engineered for maximum durability and constructed using recycled materials and fair-trade practices .